Hangover Hillel?

This morning, I woke up and one of my friends asked me if I would like to go with her to an event at Hillel called "Hangover Hillel."  Initially, the thought of curing a hangover at Hillel made me laugh - but when I thought about it more, I was soon puzzled by the idea that Hillel would associate themselves with the unhealthy habits associated with Indiana University's Little 500.  Are they doing it for kicks, or is there a real purpose behind the event?  I understand that it's a good way for those involved in Hillel to come together after a fun weekend of watching the races, but what Jewish values are involved behind it?  To me, I see none.  I see it as a way to promote Hillel, but nothing more.

Personally, I would recommend that those involved in planning in the event possibly rethink what they want to get out of the event.  I completely understand wanting to spread the word about Hillel, but what Jewish context is there behind it?  Or do those think it is not necessary to have Jewish context behind an event sponsored by the Jewish center on campus?  I hope this event was planned with good intentions, and not just as a joke way to celebrate the end of the Little 500 weekend.